Work It Like A Mum
Work It Like A Mum
How AI Is Reshaping Women’s Careers (And What To Do About It)
In this episode of Work It Like a Mum, we’re diving into one of the biggest shifts facing women at work today: AI and the future of jobs.
I’m joined by Heather Black, Founder and CEO of Supermums, a brilliant organisation focused on upskilling women (and men) in tech. Together, we unpack what AI really means for women’s careers — cutting through fear, hype and headlines to focus on what’s actually happening right now.
With women overrepresented in roles already being reshaped by AI, this is a conversation every working woman needs to hear.
What We Cover:
- Why AI is already changing women’s jobs — right now
- The roles and tasks most at risk (and why women are more exposed)
- How AI is reshaping hiring, interviews, and expectations
- Why “waiting it out” isn’t an option
- Practical ways to start using AI to save time and stay relevant
- How to future-proof your career without becoming a tech expert
Key Takeaways:
- AI is replacing tasks, not entire careers
- Women are disproportionately impacted — but also well-placed to adapt
- AI skills are quickly becoming essential, not optional
- Using AI can boost productivity, confidence, and employability
- Those who embrace AI early will have a real advantage
Why Listen:
If you’re worried about AI, feeling stretched, considering a career shift, or want to stay relevant at work, this episode is for you.
You’ll come away feeling informed, confident and empowered, not fearful.
AI isn’t going away, but with the right mindset and skills, it can work for you, not against you.
Show Links:
Connect with our host Elizabeth Willetts here
Connect with Heather on LinkedIn here
Visit the Supermums website here
Follow Supermums on Instagram here
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Hey, I'm Elizabeth Willis, and I'm obsessed with helping as many women as possible achieve their boldest dreams after kids and helping you to navigate this messy and magical season of life. I'm a working mum with over 17 years of equipment experience, and I'm the founder of the Investing in Women Job Board and Community. In this show, I'm honoured to be chatting with remarkable women, redefining our working world across all areas of business. They'll share their secrets on how they've achieved extraordinary success as the children, their boundaries of balance, the challenges they face, and how to overcome them to find their own version of success. Shy away from the real talk. No way! Money, struggles, growth, loss, boundaries of balance. We cover it all. Think of this as coffee with your mates mixed with an inspiring TED talk, sprinkled with the career advice you wish you'd really had at school. So grab a cup of coffee or a glass of wine, make sure you're cozy, and get ready to get inspired and chase your oldest dreams or just survive Mondays. This is the Work It Like a Mum podcast. This episode is brought to you by Investing in Women. Investing in Women is a job board and recruitment agency helping you find your dream part-time or flexible job with the UK's most family-friendly and forward-thinking employers. Their site can help you find a professional and rewarding job that works for you. They're proud to partner with the UK's most family-friendly employers across a range of professional industries. Ready to find your perfect job? Search their website at investinginwomen.co.uk to find your next part-time or flexible job opportunity. Now back to the show. Hello and welcome to this week's episode of the Work at Likeable Podcast. Today I am chatting with Heather Black, who is the founder and CEO of Super Models, which is a brilliant organization with a lot of skills, women and men in tech. And I couldn't think of a better person to come on the show to talk about AI because we haven't really had an episode of focusing on AI before and what its implications are for the world of work. So I thought Heather would be a brilliant person to bring on because I know that she is so passionate about lots of skilling, particularly women in tech. So thanks so much, Heather, for coming on. No, thank you. I know we were just chatting before we recorded. So AI, should we be worried about AI?
SPEAKER_04:Absolutely. I think you know, in when you say worried, excited too. Like I think two size the coin, I think it depends on where you're sitting right now. So a larger majority of women are likely to be impacted by AI in their job roles. So that's a downside. What's the men's reality? Yeah, definitely, because of the types of jobs that a lot of women hold, you know, a lot of us are in um roles that are more administrative. Um, you know, we were talking about the whole breadth, you know, where does AI come in? So with robotics and AI, you know, we've got the new robots coming that can take over cleaning in your house, for example, to AI and technology that's been used in shops. Um, so you got to buy your own stuff at the counter rather than somebody, you know, being nice and smiley talking to you. You know, you now go and self-serve yourself with some help when something goes wrong. So you're already seeing shifts. You know, we've got robotics as they're coming in, but equally the things that we might not see as much behind the scenes are where you're an admin, an EA, doing social media content, doing more administrative tasks within HR or legal bookkeeping. AI is actually taking over quite a few of those tasks as well, which is more behind the scenes, as I say. So back office is where a lot of AI operations are starting and are succeeding in using AI instead of people and letting people go. So I think there's a reality that we can't move away from. And so at Super Mummas, you know, I'm completely and 100% passionate about well, how do we how do we fix this? It's not going to go away, we can't stop it. But actually, how can we upskill women to embrace it? Because the reality is nine in ten people need to upskill in their current roles, and AI will be part and parcel. So um, I think something would be really good to explore today is like, well, how do we get on this journey? You know, how do we future proof ourselves? You know, whether it's keeping your job but also using AI to make yourself more efficient and productive, but also if you need to pivot into a new job, what are the skills and things you're going to be learning? Like that's everything I want to share with people today to hopefully get you excited rather than scared. Because there's no point being in this position where you can't shift the reality. But what we can do is help you move forward into a better space. So you're not, you know, your your impact of that is reduced.
SPEAKER_00:I don't want to make people complacent because I think you know, everybody, you know, should always be learning new skills and keeping up with the times. But there are, you know, you mentioned that back office a lot of jobs are being transformed by AI. Is there any jobs there for that are safe at the moment from AI? I'm thinking like sales or, you know, maybe more front office roles.
SPEAKER_04:Yeah, your experience. No, I mean, if you think about customer supports and sales, even AI is is starting to be embedded in there to almost do like the frontline sifting of people, yeah. Inquiries and answers and support cases, you're getting agents being introduced at the beginning, and then obviously gets the the human at the second stage of it. So you are seeing those roles kind of shifting in that view. But where the job opportunities are, you know, is about every business is going to have to get on board with AI.
SPEAKER_02:Yeah.
SPEAKER_04:The reason, you know, going back to complacency, you know, the reality was if you look back to the the generational the revolution before, you know, people were making things in factories. You had humans making things in factories all over the world, then machinery, robotics came in. All of a sudden, people are replaced in those factories and machines aren't making them. AI is doing the same again. You know, it's gonna happen. Why is a business going to choose to hire a lot of people to do what roles they can do using AI at a cheaper level? Like it doesn't make any business sense. You know, we don't have a choice as a business. And I'll be quite frank, you know, when I've been hiring people who are marketing professionals or executive assistants recently, I've been asking them, well, what AI tools do you use?
SPEAKER_02:Yeah.
SPEAKER_04:Because, you know, and are they open to AI? Because why am I going to pay for an employee who takes twice as long to do something as somebody who does uses AI? Yeah. So that is, you know, it's going to become front and center of somebody's interview process. And yes, if they've got an appetite for it and they want to learn it, then that's great. But, you know, if you've already embraced it and you know it and you're using it, that's going to give you that head and shoulders above anybody else that interview. So, you know, I think there isn't an opportunity to be complacent here. Businesses are, you know, seeing what's going on. They don't want their competitors to get ahead, they want to cut their costs as well, you know, particularly in the economy at the moment.
SPEAKER_00:Yeah, yeah. I mean, I know I say this as like a flexible working recruiter, but as an employer as well, you're like, if you employ AI, it can work, you know, 24-7.
SPEAKER_04:Yeah, exactly. Exactly. So I think, you know, there has to be, you know, let's talk about how we get excited about it. Because I sat being complacent for quite a while as well. You know, and I helped we put people embrace tech, but you know, there has to be that pain point, that motivation for us to learn it.
SPEAKER_00:So, what was your pain point then? Because if you were sort of sat there, I'm guessing watching other people using it.
SPEAKER_04:Yeah, so I I mean last year, 2025, was sat there like watching other people. I I I I was struggling myself because I really kind of hit that perimenopause phase, and what I realized was, and you know, got some blood tests and worked out that I needed to rebalance my hormones, but I was really struggling with like the workload, um, you know, all the emails, all the different communication channels, remembering everything at school and at work. And oh my god, like you know, I feel like I'm struggling myself up a hill, right? And so that was that that was my one of my key pain points. But then I met, um, had two meetings with a couple of guys actually, but they were saying, Well, you know, I've saved myself 10 hours a week drafting emails, you know, and using a productivity tool. And I'm like, why am I not doing a productivity tool?
SPEAKER_03:You're traditional.
SPEAKER_04:We will get onto those. But I'm like, why, you know, why am I not embracing these AI tools to save myself time? Like, why am I, you know, and I the thing is, it takes time to learn.
SPEAKER_00:I think it's quite intimidating as well, isn't it?
unknown:Yeah.
SPEAKER_00:And there's a lot of lot of products out there, isn't there? And a lot of, you know, options, I guess.
SPEAKER_04:And yeah, there is. And I think it was having that clear pain point around, well, what you know, what's going to get me onto this? Um, and just exploring, because it isn't, it doesn't just happen overnight, you pick a tool and off you go, you know, particularly from a business point of view. I mean, running a business, we've got to choose the right ones, make sure it does everything. For a personal point of view, um, you know, I'd encourage the listeners, if you're a you know, a woman thinking, well, how do I manage to think you know, start learning some of these things? You can just download something to manage your personal life and your own.
SPEAKER_03:Yeah, you can have a bit of play, I guess, can't you?
SPEAKER_04:It's a great thing to get on your CV. So I know some people are using Claude, for example, to manage their home tasks and responsibilities. Um, there are other tools out there as well that you can use to manage your emails and to manage, you know, say your home life stuff. Um, and you can just embrace that because that's a great thing to put on your CV as well, you know, to start learning these things. So, like motion is one that's used, um, Notion and Claude. You can start implementing. But I think I just needed to start using tools um to move things forward. So I also do marketing and social media stuff, which again is another job at risk. But I'm now using tools, um, you know, Canva's got a level of AI, haven't fully really appreciated that, or it hasn't, you know, it's not where it needs to be, I don't think, just yet. But I've been using tools like Gamma to create presentations for myself and social media images for myself much quicker. Um, and that's been brilliant. So, you know, it's been exploring these different tools, and it does take time to do it, but maybe the yield the results off the back of it.
SPEAKER_00:What jobs then do you think are at most at risk? You mentioned marketing social media. Yeah, if somebody's maybe at the start of their career or they're about to do a career pivot, or maybe they're even advising their child, and we all know that you know graduate jobs are the lowest level, I think, you know, in history, um, because a lot of lower level tasks aren't being uh you know outsourced to AI. So if I'm thinking for myself or another you know family member, you know, what jobs do at risk? Where should I go? What should I do?
SPEAKER_04:Yeah, so we'll we'll let's talk about that, but let's just what I want to do is step back and talk about the applications for a moment because I think with AI it feels all cons consuming. I think that was kind of a blocker with it. And then when I narrowed it down to like applications in life, it kind of made more sense to me.
SPEAKER_02:Yeah.
SPEAKER_04:So um what I'd say is if you're in a job role where any of these things apply to you, then start learning it, regardless of the job role, right? But actually a lot of the things we do can be the same. So I've just developed a training course at Super Mums to upskill our mums in some of these AI tools. So one of the first applications is personal management of tasks and emails, right? You know, what are you using to help you with your emails, your tasks, your to-do lists? So that's the first area we look at because a tool can help you um merge multiple diaries together. You know, if you've got client meetings here, you've got things at home, it can help you re-prioritize your diary automatically.
SPEAKER_00:So does it um connect? So, say for example, I use like office for work emails, Microsoft, or whatever it is, and then hotmail for personal emails, can you connect or not?
SPEAKER_04:Yeah, well, it depends which tool. So obviously, different tools do different things, but if that's your reality, you've got different emails, you've got different calendars, and you want to sync it, there are tools that will bring that all together in one place, and it will help you re-prioritize your task each week for you if you want that as well, like agents. So if you were a PA or an EA and you were doing this for somebody else, you'd probably want to embed that, you know, because I don't want to pay somebody to manually do that if I've got an AI to do it. But as an EA, you'd want to say, Well, I'll set all this up for you and manage it and facilitate it and sort of, you know, you don't want any emails sent without you reviewing them first, but it can review the emails for you and draft them. So, you know, again, why would you spend 10 minutes writing out an email if it's going to draft it in your tone of voice with a response where you can just read it, review it, tweak it, and send it. That's good. Is that that fixer? That's one that's one tool that you can use, yeah. But there are other ones as well that I can share with you.
SPEAKER_00:Oh, you'll have to share them and we'll have to pop them in the show notes then.
SPEAKER_04:Yeah, definitely. So that's like the first use case that we've looked at out of because there's 10 of them that I've written about and we're training people on. The second is um meetings, like attending meetings, whether it's in person or virtually, making sure that you've got a meet, you know, an AI meeting note taker with you. And ideally, again, there's different capabilities here. So, most simplest form is it summarizes the meeting for you, documents it. If you take it the next step, it will create tasks for you within your project management tool. Like an agent will automatically create actions and tasks off the back of it. Um, the third is it can create those meeting notes into other templates or formats that you might need and send them to people, you know, off the back of it. Um, you know, there's different capabilities that happen with meeting notes, and again, it's finding the right tool. For me, it was important to have a meeting note tool that's synchronized with our Salesforce system, which is what we use. So, again, there's lots of meeting note tools, but they don't necessarily sync with Salesforce. So it is always about choosing the right tool that meets your needs, but get familiar with those, you know, get familiar, download a free trial, use one, and then you can put it on your CV. So you might think, well, I'm not going to use that in my personal life, but you might want to put it on your CV for a job opportunity. You know, just start using it. Um, I went to an event, um, for example, with one of my colleagues, and she had um, she used granola, and granola is a voice of meeting note app, it doesn't sound like it, it sounds like serial. Yeah, we Google Calendar, I think. Um and she'd recorded the whole presentation of people talking and then did a quick asked it to do a quick synopsis to post on LinkedIn. Now, if you were looking for a job and you've been to an event and heard somebody speak, you could summarize what they've spoken and say, please give me three key points from this presentation, put it on LinkedIn and help raise your profile for that next job opportunity for that future to find you. So if you're looking for jobs like these, you know, going to events, going to speak opportunities, having meetings, um, even having the same lean an interview, recording from the interview and going, right, summarize to me what went well, what didn't go well, using it to get real-time feedback on how did I do in that interview, what should I do better, for example. Yeah, you know, use these meet voice notes to do that. The third is presentations. Um, so if you're going to prepare presentations, if you're going for a job interview, you want to prepare a presentation that's in their theme and their deck. Um, if you are presenting a training workshop or anything at work, or even something at school, or teaching your kids something, like you know, any of us can need to do a presentation. Using a tool like Gamma, for example, and I tried six different tools, right? I went through the pain points, but I was looking again for very specific requirements.
SPEAKER_00:So it's different to Canva then.
SPEAKER_04:Well, so Canva, so it is different to Canva, yeah. Um, with Gamma, for example, I uploaded some narrative, like you can just put a prompt in of five lines. Yeah. You can put in something that is a full, you know, say you've written out something much more substantial. But key points if you put in a prompt to say write me a presentation that looks at XYZ, it will create a presentation deck with you and all the words in it and create those words for you from scratch. Oh, right.
SPEAKER_00:So it basically does two jobs then. It creates the presentation, then makes it look pretty.
SPEAKER_04:Yeah, exactly. Okay, sounds good. But if you want to upload your own content, yeah, because you've written it all out, it will create that also into a nicely templated deck and it won't change it. So it can change the wording for you, it can create all the wording from scratch with a few prompts. It change the wording that you've given it to make it either, it gives you options like make it more concise, make it more detailed, make it as new.
SPEAKER_02:Yeah, I like that.
SPEAKER_04:Um, and so I mean, last week I wrote a 12,000 uh word course, right, for these AI tools for that all audience. And I wrote it, but I used um I used Notion to help sort of grammar check it, sense check it, what else should I add in, etc. Yeah. Then I uploaded it to Gamma, and within a week I've got a book, I've got a masterclass, and I've got a new course, and it's fully branded in everything. And then to take that one step further, I'm then gonna use So you do you use ChatGPT a lot then or a lot of these tools? I don't use it for that at all, but that's embedded in these tools. Oh, is it?
SPEAKER_00:Yeah, so you don't need that when it's it's already embedded in these because I've used chat this is all I've used chat GPT like I'll use ChatGPT to help me write a presentation and then I'll take that camera and then replaces that step.
SPEAKER_04:Yeah, it replaces it because it's already built in. And then the next step of that is using like a a you can do a voiceover or an avatar walkthrough. So again, I looked at various products. My favorite one for my personal use case was Hey Gen. Um Hey Gen. I don't know how that means I'll bring it to you, but I will put it in the show notes. But with um with that, it's got great avatars, or you can upload your own avatar, like your personal a little video of yourself and your voice, and it can do it.
SPEAKER_00:So it would create a video it's like a deep fake video of you, would it? Yeah. Oh my gosh, you only need to record a little bit of you and then it creates the deep fake type thing. Yeah.
SPEAKER_04:Oh, hang on, the printer's going. Let's pause it. That's right. What are you doing? That's clever, isn't it? So with HeyGen, I just uploaded everything in. Um, it creates the presentations for me, then I PowerPoint and the PDF presentation. I loaded that into HeyGen. I chose an avatar, and the avatar, it also creates a script, the speaker script for you. And so the avatar then can present your presentation as a little mini recording, and it's so realistic. Like it, you know, the person looks real who's doing it, and you know, they've they've got the emotional state and everything else as they're talking through the script. So you might not need to do all of that, but for me, I was like, oh my gosh, you know, if I'd done this manually, yeah, exactly. And I actually I paid like a publisher three grand to do my books before, so now I've just used AI and created the book myself and not paid three grand.
SPEAKER_00:Do you know what? This is it though, isn't it? It's all these jobs. I know we're talking about the opportunity, but there's a lot of jobs there like that publisher, and I've used it as well. I feel bad to say this. I mean, you should not use chat for legal advice. But I have personally used it and like it's things like that where people are probably trying to get shortcuts and yeah.
SPEAKER_04:Well, I think it's uh it's where to use it, isn't it? So your application. So obviously I've we've done a deep dive into like personal email, task management, notes, presentations.
SPEAKER_00:Um the other thing about it worried then about their jobs if their job is like more on the EA sort of thing where they've created presentations before if business owners can't. I think they're at risk.
SPEAKER_04:I think they're at risk that they st somebody will still want somebody to do that for them.
SPEAKER_00:I was gonna say, would it be quicker for you still if you said to somebody who's the bitch you you do it?
SPEAKER_04:I would rather give it to my EA to say, can you do this for me? But I'd want them to use a yeah, and she would or he would do it within maybe half an hour or whatever. Well, I think if people in the same with social media, right? Why am I gonna pay and marketing, why am I gonna pay somebody who will take twice as long or four times as long? I mean, I talk about ten times productivity, but if it's gonna take them ten times longer to do something, that's not in my favour, right? Yeah. I want, you know, I think as an EA, as a marketing person, as anybody involved in um, you know, administrating administrative tasks, you can upskill in these tools because your clients, your client or your employer, is going to be needing all these applications. But using AI will put you in a good position for really getting it. Yeah, yeah, yeah. Because it would still be quicker for you. Yeah. Yeah. Because the thing is, yes, I don't want to be building a presentation deck, but what I want is somebody else to be doing it at you know, twice as fast, three times as fast. So I think it's important to upskill in these products. Um, you know, again, they say there's different applications, it's thinking about well, where is AI impacting my job right now? And is it something that I can learn to do quicker using AI and sort of doing a bit of a deep dive into it? Um, and you know, some jobs you some things you can't do that. So if you're working in a customer service center, yes, age agents are gonna come in and they will reduce the number of frontline staff, but some of our supermongs, for example, have been in those environments and gone, okay, I'm gonna learn how to build agents because that's obviously where I'm going. So we had a lady that originally got maybe dundem from Euro, um, the Eurostar, you know, she, you know, was in the call center team. She upskilled herself to learn Salesforce and how to build agents, and now she's working at Salesforce and has been there three years, you know, in establishing herself in that industry. So the thing is, is, you know, go where the industry's going. Learn how to build agents, learn AI tools. You know, that's my reason for being right now with Super Mumps. You know, before it was let's get women returners into tech. You know, we need more, you know, let's help women get flexible, well-paid careers. Let's make sure that you know people can get back into the workplace. But right now, what I'm talking about is let's make sure women are upskilling for the jobs of the future. There's going to be like 10 million new job opportunities from AI. We're losing job opportunities, but there's new ones creating over here, unless you kind of get on that bandwagon, yeah, you know, an upskill for your current jobs, or if you have to completely shift into a new area, um, you know, you'll you there's a chance of being left behind.
SPEAKER_00:Yeah. Yeah, interesting. So, what was the other? So, you said there were some other areas that you advise people to look at.
SPEAKER_04:So, with the where we upskill people, and I think again it's thinking about your personal attributes, you know, where do you go? What job is available for you right now? Yeah. With AI, um businesses, every business is looking at AI in some shape or form now, and they need somebody to help them embrace it. So the different job roles that exist in that space are a business analyst role. Um, the biggest, one of the biggest job opportunities in AI is being a business analyst. And a business analyst is mapping out how a business currently works. So, how does the sales team work? How do what is the sales team doing from a point of somebody calling up and inquiring to the next steps in that process, you know, sending email, sending a proposal, doing a follow-up call. A business analyst maps all of that out and helps them think about how AI can revolutionize that process. Same with the support desk.
SPEAKER_00:So everyone So you know it's a good opportunity for people. Would they need experience of doing business analysis then?
SPEAKER_04:So a great business analyst is somebody that likes to be a bit of a counselor and I like loves digging into the deep, like, you know, they like on picking processes, asking lots of questions, mapping things out. We upskill people to be BAs at Supermums, you know, but it's the attributes of that person that are really important. Um, so you might previously have had a job where you were mapping out processes for your team to train them on how to do something. You might not call yourself a BA. My background was business coaching. I didn't even know what business analyst was when I started this job. But even if you've been in a job where you've mapped out and trained people in a process and improved a process, effectively that's what a business analyst is. Yes. If that feels like something that's very familiar or comfortable, as I say, it's great if you're the you know that your person likes listening to people, asking questions, providing solutions. You know, business being a business analyst is one of the biggest roles within AI because you can't implement AI without doing any of that process mapping and then introducing where AI can be. So, for example, a very simple solution would be okay, well, currently your sales team are writing up all their minutes and meetings manually, then manually writing an email back to that person. Using an AI tool, the meeting notes are automatically summarized and say back to that contact record. And the email is already drafted for you to send to that person. You just need to review it and send it. That can save half an hour per sales call. Yeah, yeah, right. But but as an as a BA, you're introducing that and suggesting it and getting that tool implemented for that client.
SPEAKER_02:Yeah.
SPEAKER_04:So I like the business analyst role because I think you know it's a great role where you're inspiring, helping transform the way people work and hopefully making their lives better, right? Like it's a really rewarding career to kind of unpack it all and propose the solutions. Then you've got the project managers. So, as you can imagine, when you're doing all these process mapping, it's a bit of a movable feat. You've got lots of people that you're talking to, there's people involved in the technology side. Yeah. As a project manager, every AI project needs a project manager that's managing the projects. And again, using AI tools, AI first project management tools is important. You know, people say AI will replace project managers. The reality is it will replace some of the admin tasks of a project manager, and a project manager needs to get on board with AI tools for sure, but you can't replace that personal engagement, those conversations, the negotiation, the influence, the you know, moving people along, that human connection is really important for project management. Um, and you know, so you get those roles. Then you've got the more technical roles, so actually implementing the tools, the meeting note tool, the project management tool, and training people up on those tools. That's another really important role. So we've had quite a few people who've got backgrounds in teaching to come to our program. So for them, you know, they're perfect because they love teaching people on how to use these products. Yeah. And one of the biggest reasons why AI projects fail is because of adoption, lack of adoption, lack of training.
SPEAKER_02:Yeah.
SPEAKER_04:You know, so you can implement something, and I'll put my hands up, right? We implemented an AI tool in our company, uh, it was over a year ago, and we've just rebooted it because the adoption was really low for various reasons. It didn't do some of the functionality we needed, but also the training wasn't properly done from our side.
SPEAKER_02:Yeah.
SPEAKER_04:So, you know, and different new people joined and whatever, and it wasn't consistent. So, you know, the problem is you can implement these tools, but you've got to have really good training materials. So, again, there's fantastic, absolutely amazing AI tools for training. You can do screenshots and it will just write out the training material for you. You can do a video, screenshot a video of the training step by step, and it will create that narrative for you and map it all out. And I've again I've been exploring, you know, with if you map out a flow chart, you can create a flow chart from some narrative that you've got from the meeting notes. Like I've been blown away by how quickly you can improve your ability to create training materials. But you can create the great training materials, but you need to be good at training people.
SPEAKER_00:Yeah.
SPEAKER_04:And you can also use those avatars, you know, create an avatar of yourself and use these tools where you create the training material using your own avatar. So, you know, as a trainer, you can be training people, but you can also be harnessing AI to create your presentation decks, creating the videos, you know, managing the creation of all this training content using AI. So, you know, mapping out processes, being a BA, project manager, actually the technical side of implementing, getting your hand, you know, training people on it, all of those things, integrating AI with different systems and tools again is another skill set. Um, you know, they're all the different job roles you can go into. So I think if they resonate with you and you think actually that's exciting, you know, I'd love to do an organization and help them embed new ways of working, you know, new teams and how they work, you know, then this is a great place for you to sort of go into.
SPEAKER_00:I also think while you were talking, like, you know, if you're maybe in HR at the moment, like ER for you know, employee relations, there's a lot of changes happening in these organizations. But those roles actually do need to have a bit of a human touch, don't they, if you're implementing change or whatever that change looks like within the organisation. I think people would rather deal with another human for that.
SPEAKER_04:Um yeah, with HR, so what what you're seeing as the typical use cases for AI there is people will ask, you know, where's the policy on this or how long my holidays? And so they're using HR agents, um, employee sort of employee support agents to help surface that information easily and quickly. Whereas you say the personal touch to some degree will never go because there will be situations that need to be handled by individuals. Yeah. Um, you know, so I think it depends on what role you're in and what your appetite is for, you know, sort of there'll be less jobs available in those roles. Yeah, whether you're feeling the squeeze or not, on whether, you know, a job on the other side of the fence is where you want to go.
SPEAKER_00:Yeah, or if you like what you're doing, then what can you lean into that's maybe where you think, you know, you've got to capitalize on the situation.
SPEAKER_04:Yeah, because it's not letting go of your past. Like again with super mums, people say, Well, is this for me? I say, Well, it's always a great place to start if you start in an industry you know well. So, say, for example, your background was in the financial industry. Well, go in, implement Salesforce and AI in the financial industry, you know, because you know the industry, you know the KPIs, you know the processes, you know the language. It feels very comfortable, but what you're doing is implementing technology in an industry you know really well.
SPEAKER_03:Yeah.
SPEAKER_04:So sometimes people think, oh, this is a huge leap. What am I taking with me into the new realm? Well, you're taking all your industry experience, you're taking all those attributes that I talked about, you know, those the ability to train people or to um consult with people, to map out processes, you know, all of those project management skills you might have had. You might not have been a formal project manager, but maybe you've had project management skills in a previous life. All of when because with supermums, we tend to work with mature talent that have got seasoned experience, whether it's volunteer work or working in other jobs previously, they can resell all of those things. And the reality is, and going back to, I know you mentioned graduates earlier, people are wanting to hire mature talent right now who get and understand business that can speak the language. You know, yes, they could get somebody a graduate, but graduate doesn't have seasoned experience. They have to do a lot of onboarding. And what we hear back from recruiters or employees that recruit from supermums is that typically with a super mum, it'll take them two weeks to get up to speed and get cracking with stuff because they just get it. They've already skilled and experienced. Whereas with a graduate, they might take a six-month ramping period in front of a client, right? Because they, you know, they're not, you know, you know, it's not their fault, it's just where they are in their life. So a lot of employees are wanting to hire from mature talent, and even though you've got those skills and experience, actually, what you bring to the table with AI and technology is the ability to understand the business process that they're doing. You understand the KPIs and the languages and the lingo, as I mentioned. So you're hitting the ground running with a lot of transferable knowledge and skills.
SPEAKER_00:So you mentioned some tools, you've mentioned Gamma, Hey Gen, obviously I've talked about ChatGPT. Um, what other AI tools do you think people should have a look at? Well, I'm mute.
SPEAKER_04:The printer's going in. Um I have been exploring like all these different tools for different use cases. So ChatGPT is where I was all started, I suppose. Kind of really working on that. But you know, using, I mean, the ones that I've mentioned already are the ones that I'm focusing on right now because I I've I've explored and researched lots of tools for our business. Um, so it might be less applicable for people listening, depending on what you want to go into. But for each of the 10 applications that I've been researching that I'm training our supermumas in, I've given three three of my favorite tools for each of those 10 applications.
unknown:Yeah.
SPEAKER_04:Now you know, the thing is, I don't like to recommend they're my favorite tools depending on based on my use case and what I've found out exploring all of them. As I say, I kind of got to the point where I wanted to chuck my computer out the window at some point because I done my presentation.
SPEAKER_00:It's a learning curve, isn't it?
SPEAKER_04:It is, it is. And so my favorite tools don't always lend themselves to other people because of um, you know, you've got to look at your business case and the requirements and everything else. So we teach people how to do that as well. But I've, you know, I've got I've got 10 applications, I've got three tools per application. I might have squeezed in four in some of them because I couldn't decide which one, but I've literally got 30 applications that I'm sort of um, you know, I've sort of identified as I really love and live and breathe. And we're, you know, in terms of rolling those out and learning them all fully, you know, they're not all ones we're going to roll out in our business. Um we've done the research, and some were great for you, some use case, and I'll definitely sort of think they're great, but they weren't right for us in our business. Um, so we've been looking at a lot of business applications to say that cover all those use cases, but also on our podcast, our Mums on Cow Nine podcast, we've been looking at AI tools for life and like how we can apply it to help us with our job interviews, our wellness, um, stress management, what else we've been doing, um, sort of mental well-being, like lots of different sort of more life challenges as well. So if you're interested in sort of AI for your personal life, I think food planning, financial budgeting, all of those things. We've also been looking at a whole suite of other apps on that side of the fence as well, and sort of exploring those. I think there's just so many out there. Um, but I think it's finding the ones, you know, as you say, it takes a lot of time to learn them. So it is really knuckling down on the ones that are important for you right now.
SPEAKER_00:Yeah, because I guess 30 is a lot, isn't it? And I guess we'd be like having 30 employees and you know, one person would struggle for 30 children.
SPEAKER_04:Yeah, well, that's it. As I say, when we've we're with these favorite tools, aren't all ones that would be applicable to my business. We love them, but they weren't quite right for one reason, another for us. Um, but we've adopted um, you know, we at Supermums, we're you know, looking at how we're embedding AI this year. So we've started with the meeting notes AI tools again. We're going to be looking at, we're using it now for sort of presentation creation and video creation. Yeah. Um, we're looking at um training materials. So we've invested in a product called Trainual, which basically allows us to build all our training and NSOWs and flowcharts using AI. So we've invested in that just before Christmas, and we're now on that process of building everything out. So it's very exciting. It is exciting.
SPEAKER_00:I know, you know, I don't know how much that, but I mean a lot of the AI tools I've looked at have been really inexpensive as well.
SPEAKER_04:Yeah, they're not too bad. Yeah, I think it's different also for free. Pro products like ClickUp and Notion, if you're an individual using it, I think it should be free, right? Whereas if you're a business and you start adding costs, but then obviously it's about squeezing more juice out of that and making sure you're getting the ROI.
SPEAKER_02:Yeah.
SPEAKER_04:So, you know, there's no barrier to this for some people that just want to get their hands in and get some stuff on their CV, to be honest. I would highly recommend that, if anything, from this our interview today.
SPEAKER_00:And I think as well, you know, there's so many like YouTube courses and you know, or the online courses. If you were, you know, I know that I've coached people before that have been interviewing and they've said they need to run like a bit of a quack course, even so you just feel a bit more confident talking about that particular system. But there's lots of different resources that will help you. Um your course then um so you've got a new one that's that's focusing more on AI than with supermons, or is it just an add-on within what you currently offer?
SPEAKER_04:Yeah, so well AI is basically sprinkled into all of our courses now. It's had to be because of what we do in Brace Tech. So it depends on where you want to focus your career. So our admin course is where people start out, which is learning the basics of Salesforce technology, but what included in that now is how to build agents. It's part and parcel of the certification, the exam, it's required is a requirement. So you can learn that how to build agents um from day one.
SPEAKER_00:That's brilliant, yeah. What is Salesforce? You know, people listen to this and they might not have heard of Salesforce.
SPEAKER_04:So sorry, this printer's really annoying, mate. That's what I've got here. So in terms of in terms of Salesforce, Salesforce is the number one client relationship management system that a lot of businesses use across the world for managing their customer date whole date, manage their customer data across sales and services and marketing, for example. So it really holds all of that client information, that client communication. Um, and every business needs a CRM, quite frankly. I think it's impossible to manage and survive without it. So it's quite a resilient career area because you're not going to get rid of a CRM. You literally cannot live and breathe without a CRM as a business to use it. And with that, Salesforce is really going hard on AI. You know, they've introduced agents across all of their technology platforms, it's part and parcel. So we train people up on how to build agents, but also with all this new content I've curated over Christmas, that's going in my existing consultancy skills course. So I train people on how to be business analysts.
SPEAKER_00:Yeah, which we've talked about, you know, we know that's important roles.
SPEAKER_04:Yeah, the business analyst, the project manager, the change management roles. The change management is about training people and getting people on board with everything. And I train people on those skills, but also the AI tools now to use in those roles. Like that was so it's an add on module that I've got into those course. And in weekly sessions with that, I do a demo of how to use those products because I think it brings it to life. Like you need to see it to get it, and you know, to sort of go through well, actually, how would I use that? So Be doing a lot of demos and getting people to get their hands dirty in the course. Um, and then we do a suite of other courses like marketing clouds. If you've got background in marketing, you can specialise in marketing. Um, we do an agent force course, which is like the fully fledged course to build agents. So if you fancy getting your hands dirty, building out agents, learning all about prompts, which is again fundamental with AI tools, learning about prompts is really important, and certainly one of the skills I'm still mastering, and you know, just keep refining that to get the most out of these tools. So we do a whole suite of courses, and I say it's you know it's very much very topical right now because there's thousands of businesses that use Salesforce that will be embedding AI. And the thing is with Salesforce, it isn't yes, there's Salesforce as a platform, but it integrates into 70% of businesses will integrate into other software. So if you take ClickUp, for example, which is a sales, a project management AI tool, that integrates with Salesforce. Yeah. So if you learn all these AI products, the reality is that they also integrate into Salesforce, like email marketing tools, project management tools, flowcharts, they all embed into Salesforce. So Salesforce isn't a standalone product, you know, it's supported and integrated. It's like an ecosystem, really, isn't it? Massive ecosystem. So the world's your oyster because you can become a clickup specialist, you know, and integrate Salesforce with ClickUp, for example. Yeah. All these different options and opportunities you can go down. Um, so yeah, I'm really really excited about 2026 and it really helped me to.
SPEAKER_00:I think it's a really good time, you know, like if anybody they they don't need prior experience, do they? Um in tech.
SPEAKER_04:Everybody's at the same point, right? And that's not it's not code. One of the biggest other jobs in tech that AI is replacing is coders, developers. Yeah, with code, the the agents and the AI is doing coding.
SPEAKER_03:Yeah.
SPEAKER_04:So the biggest job opportunities are in business analysts and you know, training people and doing the integrations. Um, whereas you don't need any experience with code, yeah.
SPEAKER_00:Brilliant. And I know that you train everybody up. Um, and also what I really love about it is it's such a nice community as well.
SPEAKER_04:It's lovely. Yeah.
SPEAKER_00:You know, if people, you know, if people are wanting that as well, they'll get that from your course.
SPEAKER_04:Yeah, well, I think it's very isolating to learn by yourself. And the motivation, it's hard to motivate yourself. Whereas with Super Mums, people join a community, a cohort of other people on that journey with them, and then they make friends and they meet about events, and they just it becomes you know, people become very excited.
SPEAKER_00:Yeah, so how can people learn more about the the courses? You know, if this is the year, you know, we all know AI is here, it's coming. This is the year you want to get on board, you want to jump on the bandwagon. Um, I can't think of a better company to do that with than Supermom. So, how could they find out more?
SPEAKER_04:Well, thank you, Elizabeth. We have um a landing page where you can visit, which is what is a Salesforce career. It talks you through all the possibilities. We run master classes from time to time that you can learn more about, but we also offer free career consultations. So I'd encourage you all to book in a call with one of my team. We have three queer advisors um who work for me. Lovely ladies. Um, so book in time with them and just chat it through because then you can make an informed choice about whether it's right for you or not.
SPEAKER_00:Yeah, brilliant. Well, thank you so much, Heather, for joining us today. You're welcome. Thank you, Elizabeth. Thank you for listening to another episode of the Work It Like a Mum podcast. If you enjoyed this episode, please rate, review, and subscribe. And don't forget to share the link with a friend. If you're on LinkedIn, please send me a connection request at Elizabeth Willet and let me know your thoughts on this week's episode. You can also follow my recruitment site, Investing in Women, on LinkedIn, Facebook, and Instagram. Until next time, keep on chasing your biggest dream.